Assistant Social Media Digital Marketing Manager – The Cove Rotana Resort – Franchised

March 28, 2023
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Job Description

  • Full Time
  • Anywhere

We are currently seeking for passionate and dynamic Marketing professionals who pride themselves on their ability to deliver extraordinary levels of customer service and provide creative solutions to our guests.

As an Assistant Social Media Digital Marketing Manager you are responsible for managing and executing the resort’s social media and digital marketing activities directly (in-house) or through the corporate office or contracted agencies. Main tasks include content marketing, social media marketing, and on-site and off-site organic and paid campaigns (sponsored Ads and media buying).

The role reports to the Head of Marketing, and will include key responsibilities such as:

  • Develop engaging, creative, and innovative social media content.
  • Manage the social media calendars which include supporting photo shoots, copywriting brand-focused messages for regularly scheduled posts, and attending events and activations to take social media stories.
  • Attend all resort’s marketing events and activations to ensure social media coverage including story features, developing reels, capturing photos, etc.
  • Assist in customer service issues from all our social media platforms and coordinate with the relevant internal departments
  • Track relevant social media influencers to enhance brand reputation and extend reach through influencer channels
  • Handle influencers’ stays, assess their credibility, and manage ROI for media support and maximum mileage coverage
  • Monitor and assess the properties’ reviews on online portals and ensure that official feedback from the hotels is in place whenever necessary in coordination with the hotel operations team and other applicable teams.
  • Handle in-house the social media sponsored Ads with relevant market targeting and segmentation
  • Optimize Social Media tools usage (Social Media desk, Local Measure, etc.) and paid social media marketing.
  • Evaluate the performance of our branded websites and give suggestions for how to promote and improve the presence of the hotels on the web, with the intention of increasing the number of bookings and keeping the website up to date.
  • Handle the resort’s photoshoot and video shoot projects
  • Ensure the properties content (photography & descriptions) in all online channels remains accurate and brand compliant.
  • Actively develop and maintain a database of corporate and hotel email newsletter subscribers. Schedule regular EDM sending to all guests and individuals who have subscribed.
  • Load and update content (photography & descriptions) for the property on all online channels

Job Details
Posted Date: 2023-03-03
Job Location: Ras Al Khaimah, United Arab Emirates
Department: Marketing & Communications
Joining Date: 2022-11-01

Preferred Candidate
Degree: Higher diploma